Looking at a few media trends in the digital era
Taking a look at some of the recent modifications and innovations in TV and digital media.
In the current digital age, smart phones have come to be one of the most prevalent tools that individuals are using to watch videos and access media. These days, many social media channels are providing endless feeds of brief, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms enable users to see a series of selected content and interact quickly, making these videos far more engaging and addictive than conventional media. Short form videos are also being used more frequently for news and educational purposes, not just for entertainment. Subsequently, this trend is shifting the way individuals are actively looking for and counting on to get info, in a faster, shorter and more visual format.
In the last few years, with the growth of digital media, the way in which people consume content has evolved considerably. For many years, conventional television was the main source of household entertainment for most people. However, ever since the advancement of internet streaming platforms, many viewers are turning away from scheduled television, particularly among younger people. Instead, worldwide media content analysis reveals that more people are buying memberships to streaming services, which strongly evidences the switch in audience consumption habits. These options are popular for allowing people to see the programs and movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming services as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing preferences in the market.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form video content, the way in which individuals are getting their news reports is also evolving. Individuals are progressively turning towards internet news sources, instead of watching television, to discover present worldly affairs. Nevertheless, concurrently, due to a continuous circulation of info, individuals are becoming overwhelmed by substantial amounts of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is more clear and easier to here navigate. These days it is common to see news channels that have large followings on social media sites. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for supplying individuals with dependable and authenticated news sources, in a format they can easily relate to.